Strategic marketing options for energy service companies in Singapore Essay

Strategic marketing options for energy service companies in Singapore - Essay Example Electricity is the lifeline of all business and individual activities and ESCOs help in finding the means and ways of using minimum of this input to generate maximum revenue. Singapore has high potential for renewable energy (RE) and energy efficiency but the need of the hour is to prepare the road for future needs when demand will surpass the supply. No country can depend on supplies of diesel and petrol, as these resources are limited and renewable energy resources are the only alternative to keep the world move fast on the road to economic growth. In Singapore, the three reasons to opt for renewable energy and energy efficiency are environment constraints, dwindling coal, natural gas and oil prices, and incapacity to generate thermal or nuclear power for industry use. Solar energy has huge potential but there are challenges too. Solar capacity and demand both need to be increased, as 1 MW= 5 acres of land. Depending on solar energy is an issue, as we cannot depend totally on renewable; coal, nuclear, and natural gas is must to keep the lights glow but the good thing is that solar energy can be stored too (Gabriel, R. W. Beck Inc. Electric Cities Confe rence). Singapore is collectively marching ahead to make advances in the renewable energy with regional and international bodies. According to the ASEAN Plan of Action for Energy Cooperation (APAEC) for 2004-2009, one of its objectives has been to formulate and maintain continuous progress on the front of renewable energy and relevant technologies. Different strategies of the RE programme include formulating a policy framework the action for which needs to set renewable energy targets, capacity building and effective communication among the stakeholders. Information network should be developed to promote RE. Bio-mass based and bio-fuels development demand heavy investment in technological research and development. According to Khew (2007) Chairman, Sustainable Energy

The History of Spices and Condiments :: Cooking Food Papers

Today, due to the technological evolution and worldwide trade, people came to enjoy foreign cultures regardless the East or West. More and more people travel around the world freely and explore exotic cultures. Among those pleasures, food can be the most interesting lure which represents the culture. This is because food is unique to the place. One of major aspects which enhance the uniqueness of food is its condiments such as spices and flavors. Chefs are enthusiastic in using flavors to stimulate epicurians’ appetites and to add special tastes to the cuisine. Although condiments tend to be considered subordinating part of food, they have very long histories and significant meanings in ancient times. In ancient times, condiments were highly valued, â€Å"as basic ingredients of incense, embalming preservatives, ointments, perfumes, antidotes against poisons, cosmetics, and medicines, and were used only to a limited extent in the kitchen (Rosengarten 16). Studying their histories and roots of the names, such as etymology, will help us to track down the ancient life, culture, and social values. And the use of condiments were much more expansive than today and played one of the most important parts in the world history, encouraging the civilization which allowed today’s worldwide trades. This research is focused on the etymologies of major condiment words such as salt, vinegar, pepper, cinnamon, and mustard, which have been highly valued from ancient time to today’s life. In addition, the migrations of those words in the world and expressions produced by wisdom of ancient people are also investigated. Matsuya 2 I) History In ancient times, salt was very precious and valuable before refrigeration, when salt was the major means of preventing meat from decaying. And salt was used as a medicine such as â€Å"smelling-salts.† It was believed that salt, with ammonium carbonate with some agreeable scent as lavender or bergamot, can be a stimulant and restorative in faintness and headaches. Therefore, spilling salt was considered to bring an unlucky omen among the Romans. II) Etymological change Proto-Germanic *saltan Indo- European *sal-d-om ~ Old English salt, sealt Before 1100 sealt 13th salit 14-16th salte 16-17th sault Cognate with Old Frisian, Old Saxon, Old Icelandic, Gothic, salt Middle Dutch sout Old High German salz Cognate outside Germanic Latin sal, salt Old Irish salann Welsh halen Greek hals Latvian sals Old Slavic soli, sladuku Matsuya 3 Armenian al Tocharian sale salyiye Sanskrit sal (in salila-m ‘sea’) Although these forms have certain similarities, in Old Slavonic, sladuku meant â€Å"sweet.

Heroes: Twinkle Little Star and Hero

Heroes What is a hero? Usually people think of heroes as people who fight crime in movies or comic books, but those people don't exist in the real world. I think a hero is an everyday person that can change the world. Someone that inspires or helps you. My hero isn't an actor, a singer or even a dancer. In fact he's never been on TV or on the radio! But, those things aren't what make people hero's it's what's inside that counts. My hero is strong yet gentle, honest, trustworthy and loving. My hero knows Just what to say when I'm feeling sad. My hero is my dad.Your probably thinking â€Å"well that's a stupid hero† or â€Å"there's nothing special about a nobody†, but my dad IS SPECIAL, and not because he is my dad, but because he is the most trustworthy person I know, and not only that he is generous, kind and filled with love. At the age of two, I learned how to sing â€Å"Twinkle, twinkle little star†, count from 1 to 10, memorize A to Z, and many more. He neve r fails to teach me good values and have faith with God. He has helped my family and me to succeed at anything we do because he believes in us and supports us.He never puts himself before anyone else. My dad is my protector, mentor, and my trainer. Working hard to provide all my needs, protecting me every time, and guiding me as I grow up. He's my best teacher! Overall, my dad is amazing and I can call my dad as one of the â€Å"best dads in the world† and that makes him my SUPERHERO. Now look at your hero's and think about what makes them a hero, not that there good at sport or always on the TV, but look inside their hearts and then decide if there truly hero's at all. Heroes: Twinkle Little Star and Hero By theavanwyk9133

The Underdog Archetype It s Therapeutic Uses Essay

The Underdog Archetype it’s Therapeutic Uses Fictional stories are a time honored tradition with roots that reach back to even before written texts were created. Many of these stories embodied the beliefs or emotions of the story teller, and thus have changed throughout history as a new narrator takes the place of old. However, despite this there are many story plots that when their outer shells of costuming and culture are stripped off, share very similar archetypes. One of these archetypes would be the â€Å"underdog† archetype, a common and popular tale for today’s movies. Typically within these movies the main character whom is at first dismissed or even berated, rises up to be successful and triumphant in their endeavors, typically also resulting in elevation of whatever class structure is in place or of greatest conflict during the movie. These â€Å"underdog† stories successful productions, even in today s new releases, is attributed in part to the important emotional function that they give to the v iewers, creating a story in which they can easily relate their own troubling emotions to. Our emotions in many cases affect our perception of events as well as the actions that we take ourselves by permeating our way of thinking, and therefore affecting each thing that we do in that moment. In particular, emotions about the perception of ourselves have been shown to have both the ability to positively and negatively affect our actions and performances in life. This is what can be